Competitive intelligence that does not start over
Competitive intelligence is useful when it changes what a team knows before a pricing decision, launch, sales conversation, positioning review, or planning meeting.
The hard part is keeping the market current enough that every new question does not begin with another research sprint.
What competitive intelligence software should help a team do
A useful system should keep a bounded competitor set current, preserve source-backed history, show what changed, retain the before state, make uncertainty visible, and let the same context be reused across different GTM jobs.
Market Analyst is LMTY’s first productized Expert for that work.
Start with the market around your product
Give Market Analyst your product and up to six competitors. Shape the list so it reflects the companies your team actually has to understand.
The goal is not the largest possible database. It is a market model that stays relevant to the product and team using it.
Keep history, not only current snapshots
A current price is useful. A price change is more useful when the previous plan is still there.
The same is true for positioning, packaging, launches, and product claims. Market memory makes later analysis possible without reconstructing what used to be true.
Turn intelligence into work
Competitive intelligence is context. Teams still need methods for what happens next.
Competitive Skills by LMTY includes methods for competitor analysis, positioning, pricing, launches, battlecards, objections, deals, win/loss, and product planning.
Keep the evidence reachable
Every meaningful finding should be inspectable. Sources, dates, coverage limits, and uncertainty matter more as the work becomes more consequential.
What LMTY is not claiming
Market Analyst is not a financial market-intelligence terminal, a generic social-listening suite, a retail repricing product, or a database that can infer private buying intent from public mentions.