Find a skill for the work in front of you
Competitive Skills by LMTY is a set of sixteen skills for competitive GTM work.
Use them for competitor research, market movement, positioning, messaging, pricing, launches, battlecards, objections, deal preparation, formal evaluations, enablement, win/loss, and product planning.
Market intelligence
Build a current, evidence-backed understanding of one competitor across customer, positioning, product, pricing, recent changes, strengths, and trade-offs.
Test whether a pattern of competitor, buyer, product, pricing, or positioning signals represents a real market shift rather than noise.
Create a concise recurring market briefing with dated changes, interpretation, a watchlist, and clear coverage limits.
Turn current market evidence into a concise leadership brief centered on a real decision, risk, opportunity, or planning moment.
Positioning, pricing and launches
Develop or pressure-test competitive positioning against the alternatives customers actually consider, using evidence rather than invented differentiation.
Audit existing messaging against market and customer evidence to find convergence, weak proof, stale claims, and areas that need another look.
Use current competitor offers, pricing history, customer evidence, and company context to pressure-test a pricing or packaging decision.
Pressure-test an upcoming product launch against current alternatives, recent market movement, buyer expectations, and supportable differentiation.
Competitive revenue enablement
Create or refresh a reusable competitive battlecard with current evidence, discovery guidance, proof, qualification, and field-ready positioning.
Verify a buyer’s competitive claim, understand the concern underneath it, and prepare a concise evidence-backed response with useful discovery questions.
Prepare a team for one named competitive opportunity using current market context plus the buyer and account evidence available for the deal.
Map buyer requirements, competitive risks, proof events, and no-go conditions for a formal POC, POV, bake-off, or RFP.
Update the parts of existing competitive enablement that became stale when a competitor, product, price, or market claim changed.
Audit battlecards and other competitive sales assets for stale, unsupported, duplicated, or risky claims before they reach the field.
Customer and product learning
Analyze repeated wins and losses using real buyer and deal evidence, while exposing conflicting cases, sample bias, and unsupported explanations.
Turn competitive and customer evidence into product questions worth investigating without letting competitor activity dictate the roadmap.
Open skills. Better with persistent market context.
Competitive Skills by LMTY are open source and can run in compatible AI tools without an LMTY account. They work with context provided by the user, available files, or current web research.
When LMTY is connected over MCP, the same skills can start with your product, tracked competitors, market history, observed changes, and source-backed evidence instead of rebuilding the market from zero.
Every skill follows the same evidence discipline
Observed facts stay separate from interpretation. Current claims are dated. Missing evidence stays missing.
A skill should only go as far as the available context supports. When the context is thin, it should surface the decision, the evidence needed, and the open questions rather than pretend the answer is settled.
The skill supplies the method. LMTY supplies the context.
Competitive Skills by LMTY tells the AI how to approach the work. LMTY gives those skills a maintained market to work from.