Win/Loss Analysis
Understand why competitive deals were won or lost
Win/Loss Analysis is one of the sixteen methods in Competitive Skills by LMTY.
Market Analyst fit: extended
Try asking
- Why are we losing to this competitor?
- Analyze our competitive wins and losses from these calls and deal records
- Do buyers actually choose the competitor for the reason our reps keep citing?
Use this when
Repeated wins or losses need an explanation beyond CRM reason codes.
What it needs
Deal outcomes plus buyer, call, interview, CRM, or other evidence that can support why a decision happened. Market context can explain the competitive environment.
What it produces
A win/loss analysis with repeated patterns, conflicting cases, evidence quality, hypotheses, bias warnings, and questions worth testing next.
How the method works
Compare buyer statements with seller-entered reasons and market context. Look for repeated criteria and counterexamples. Separate what the data shows from what the team believes caused the outcome.
Evidence rules
Public competitor research cannot establish why your company won or lost. The analysis needs buyer or deal evidence.
What Market Analyst adds
Market context can show what competitors were doing at the time without pretending that market data explains the private buying decision.
What this Skill does not own
The Skill consumes evidence. It does not recruit and conduct a full win/loss interview program.
Use the method in the right context
The Skill can run on its own with the context available to the AI system. When LMTY is connected, it can start from persistent market context and supporting evidence. Company-specific or deal-specific conclusions still require the relevant private context.
Customer and product learning
Win/Loss Analysis
Currently viewingAnalyze repeated wins and losses using real buyer and deal evidence, while exposing conflicting cases, sample bias, and unsupported explanations.
Turn competitive and customer evidence into product questions worth investigating without letting competitor activity dictate the roadmap.