Competitor Deep Dive

• Give me a deep dive on our main competitor
• What has this competitor changed recently and what should we know?
• Build a reusable competitor dossier for this company

One competitor suddenly matters more because it appears in deals, a launch, leadership questions, pricing work, or positioning work.

The competitor and, when comparison matters, the home product. Primary sources establish what the competitor claims. Customer, deal, and third-party evidence improve the picture.

A durable competitor dossier covering customer, jobs, positioning, product, pricing and packaging, recent movement, credible strengths, trade-offs, perception, and questions to investigate.

Start with the customer and job. Move through positioning, product, pricing, recent changes, proof, and perception. Separate what the competitor says from what customers experience and from what the home company hopes is true.

Primary sources are strongest for current offers and claims. Customer and deal evidence are stronger for buyer experience. Missing information is not a weakness.

Market Analyst can begin with tracked history and existing evidence, then use fresh research to fill gaps. The dossier becomes a reusable baseline for later Skills.

This Skill profiles one competitor. A broad market landscape composes multiple dossiers and market analysis rather than pretending one method covers the whole category.

The Skill can run on its own with the context available to the AI system. When LMTY is connected, it can start from persistent market context and supporting evidence. Company-specific or deal-specific conclusions still require the relevant private context.